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What is Social Media Marketing?

What is Social Media?

Lets clear it out “What is Social Media Marketing” Social media has revolutionized communication and interaction across the globe. Social media isn’t a new idea.

It has existed since the beginning of human interaction. Social media has had a significant impact on human communication and business in recent years. Some people use social networking every day.

The authors discuss the evolution and features of social media. They also mention the major social networking sites that were created in the 21st century. Facebook, YouTube and MySpace are some of the sites mentioned.

This paper examines the history of social media. The plan was to approach this work from it historical development to its modern day perspective. The authors also looked at the definition of social media, its concept and application in the 21st century.

In the decade of information systems, social media has played a vital role in transforming business and
communications. We believe that the fastest way to grow a business entity is through social media and networking.

In 2000, many social networking sites emerged to ease interaction with people that share common interest in music, education, movies and so on. This also affected how businesses conducted their transactions and advertisements, and also their products.

It is difficult to study social media without encountering the phrase social networking. Therefore, both concepts are discussed in this article. The Merriam-Webster dictionary defines social media as “forms of electronic communication (as Web sites for social networking and blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).”

The same source defines networking as “the exchange of information or services among individuals, groups, or institutions; specifically: the cultivation of productive relationships for employment or business.”

There are many ideas about the first occurrence of social media. “Throughout much of human history, we‟ve developed technologies that make it easier for us to communicate with each other” (Carton, 2009). The earliest information encountered by the writers of this article

What is Social Media Marketing?

One person can communicate with hundreds, if not thousands of people worldwide because there is no internet-based social media. Social media is a type of online discussion that allows people to create, share, bookmark, and network at a rapid pace.

All social media platforms offer the opportunity to market oneself and products to diverse communities and individuals who may be interested (Roberts & Kraynak, 2008). A variety of social media applications allow users to ,,,,post,” ,,,,tag,” ,,,,digg,” ,,,,blog,” and other technical terms.

Social media content is a new type of resource for online information that consumers create, share, and use to educate one another about products, brands and services (Xiang & Gretzel 2010, 2010). Facebook, MySpace and Digg are some examples.

Social media has become a major trend-setter in many areas, including technology, environment, politics and entertainment. Social media is essentially self-promoting because users spread it.

Social media’s viral nature makes it a powerful tool for businesses to promote their products and services (Xiang & Gretzel 2010, 2010). Social media is a growing phenomenon in marketing. Marketers are starting to see the value of social media in marketing campaigns and strategies to reach customers.

Marketing intelligence, marketing promotions, sentiment research and public relations are all sub-disciplines that can use social media (Tanuri 2010, 2010).

Every social media platform, such as blogs, discussion forums and online communities, has an impact on marketing performance (e.g. sales). It is important to understand the relative importance of each and how they are related (Stephen & Galak 2009). Users of social media are now highly motivated web users. According to Nielsen’s (2011) report,

Social Media Reports that 70% of social media users engage in online shopping (Nielsen 2011, 2011). Customers can easily access the information they need by simply sitting down in front of a computer and accessing it.

Online websites. Social media marketing can have huge benefits for both marketers and consumers, but it also has negative effects on both.

It is easy to access information and lacks monitoring and control. This makes it a prime target for cyber crimes and risks. We will discuss these issues in the next chapters.

We will be discussing the advantages and disadvantages associated with social media marketing further.

What are the benefits of using social platforms for businesses?

Social media benefits can be described in many different ways. Because social media can be viewed from many perspectives, the value of it is often analyzed in different ways. Let’s say that you own an e-commerce site. You might want to increase traffic to your website.

You decide to do SEO (increase rank on organic search). Social media has many search benefits. Increasing ranks can be achieved through social sharing and back-links. Social media outlets can also increase traffic to your blogs and other content that is relevant.

Social media is more than just a way to increase traffic. Social media’s key benefit lies in building relationships. Relationships are key to building trust and sales. Imagine being able speak with customers on a daily basis. Imagine the impact this would have on your customers. You have this opportunity with social networks.

It is important to understand how to find the right people. Next, learn about their needs and interests. You will then add value.

Social media benefits can be described in many different ways. Because social media can be viewed from many perspectives, the value of it is often analyzed in different ways. Let’s say that you own an e-commerce site. You might want to increase traffic to your website.

You decide to do SEO (increase rank on organic search). Social media has many search benefits. Increasing ranks can be achieved through social sharing and back-links. Social media outlets can also increase traffic to your blogs and other content that is relevant.

Social media is more than just a way to increase traffic. Social media’s key benefit lies in building relationships. Relationships are key to building trust and sales. Imagine being able speak with customers on a daily basis. Imagine the impact this would have on your customers. You have this opportunity with social networks.

It is important to understand how to find the right people. Next, learn about their needs and interests. You will then add value.

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