What is SEO(Search Engine Optimization)?
Search Engine Optimization (SEO), historically, was a qualitative process in which employees with UI/UX backgrounds attempt to use their best judgment to understand a user’s flow through a site and find ways to maximize a website’s Key Performance Indicators. In addition, SEO was often an afterthought and a process that was usually implemented after.
The complete development of a website.
SEO is an integral part of website development that must be implemented in a proactive manner to make it more effective and quantifiable. Businesses that are able to drive significant traffic should be aware of Google’s constantly changing Keyword Ranking algorithm.
E-businesses are growing continuously.
A well-constructed SEO management strategy should include the following four key elements: Slow loading speeds, low site interconnectivity, overloading backends, etc. After extensive analysis, implementing a series of changes/edits to the site, quantifying the impact on UX & SEO, and repeating the testing.
No matter what website platform you use, there will always exist a way for you to measure engagements or find data about the site’s activities. The first step in creating targeted solutions is to identify where your site is experiencing performance issues and/or user engagement.
Google Analytics can be connected directly to WordPress-based websites, giving site administrators unsure mountable access data on audience breakdown, user behavior, and conversion funnels.
Site administrators can use Google Analytics to identify which pages are causing problems across the site, such as high bounce rates, high site drop-offs, slow loading speeds, and high site drop-offs.
It is important to distinguish the data from any qualitative theses. A search engine like Google will use various quantitative algorithms to rank websites in a particular order to ensure relevance. Even if a site has a high aesthetic value it should be evaluated if it hinders site optimizations.
The Google Chrome DevTools is another important tool for those who have more HTML/JS and coding experience. Right-click on a selected webpage and click “inspect”. You will be able to access a variety of developer tools. The “Network”, the “Performance” and “Audits tabs are key tools.
You can use the “Network” tool to identify the areas where there are bottlenecks in your connectivity to site servers. A “waiting: TFB” indicator, for example, shows how long the browser must wait before it receives its first byte from the server. The “Network” tool is excellent for highlighting network latency/responsiveness issues (time it takes to request from server, server processing, and responding to client).
The Performance tab allows you to see how pages load, what time each task takes and how concurrency works. This tab also shows the unloaded bytes from different URL’s. If your webpage has 89% of its unused bytes, there are ways to decrease that.
The Audits tab allows a webpage to be “graded” using a variety test results that highlight specific pain points. The Audits tabs highlight which tests were successful.
It will give you a deeper insight into identifying bottlenecks and if they were satisfactory or not. The tool audits four key areas: Performance, Accessibility and Best Practices & Search Engine Optimization.
Performance scores measure how fast a site can load the first bit and how responsive it is for users. These are optimizations that center. This score is critical to increasing loading speeds.
The accessibility score is a measure of how easy it is to read and engage with the webpage. The accessibility score is a measure of how easily readable and engaging a webpage is.
Because not all features are accessible from the website. Also, text that is difficult to read can also be a problem.Users with reading difficulties. The accessibility tab is crucial for artistic/aesthetic optimizations.
The best practices score is a collection of metrics that measure the health of a website’s performance. These include cybersecurity, display image size, script vulnerabilities, and browser errors. The best practices tab’s ability to assess the site’s security and vulnerabilities is its strength. This tab will alert you to any elements of the webpage that do not use an “https” URL, which can be vulnerable to external monitoring. Sites that are not using https URLs Engaging with large amounts of user data should be a top priority.
SEO scores measure how optimized a webpage is for search engine results rankings. Many factors are included in the SEO score, including keywords and meta descriptions as well as link descriptions. If you are looking for a way to make your website more searchable, then this is the place.
If your website isn’t ranking highly on Google search engine then it’s most likely that its SEO score is low. The SEO score is crucial for websites who want to increase page views and market exposure.
With all the tools available to site administrators and web developers, it is easy to identify site bottlenecks. This requires deep analysis from the user perspective (i.e. Google Analytics) and simulating testing situations (i.e. Google Chrome) DevTools Once you have identified the issues, it is time to implement solutions and test to determine which configurations produce the best results.